- To compete with other branded products that contains preservatives and artificial colour
-The Famous "Cakar Ayam" does not use any preservatives in its ingredients. It is to ensure its genuineness of the product and will not affect the consumers' health. Artificial colour may look attractive but it does not guarantee its goodness. In addition, everybody acknowledges that artificial colour may harm the kidney.
- To compete with other products that contain Monosodium Glutamate (MSG)